Why is the practice of offering additional training to customers important?

Offering additional training to customers is important because it strengthens the customer relationship. When customers receive training, they gain a deeper understanding of the products or services they are using, which can lead to increased confidence in their capabilities. This empowerment fosters a sense of loyalty and trust between the customer and the company, as they feel that their needs are being addressed and that the company is invested in their success.

Additionally, trained customers are more likely to have a positive experience, which can reduce frustration and lead to higher satisfaction levels. This nurturing of the relationship ultimately results in customers who are more likely to continue using the company's products or services, recommend them to others, and provide valuable feedback. Stronger relationships also facilitate better communication moving forward, making it easier to address any future issues or concerns.