Which approach is indicative of customer success in a role?

The approach that is indicative of customer success in a role is proactively ensuring customers achieve their goals. This strategy emphasizes the importance of anticipating customer needs and supporting them in reaching their objectives, rather than merely responding to issues as they arise.

Being proactive involves understanding the customer's journey, identifying potential challenges, and offering solutions before problems escalate. This not only enhances the overall customer experience but also fosters a stronger relationship, leading to increased customer loyalty and satisfaction. When customers feel supported in achieving their goals, it leads to a better perception of the business and can result in positive word-of-mouth and further opportunities for growth.

In contrast, the other approaches do not align with the principles of customer success. Reactive assistance may address immediate issues but lacks the foresight and depth needed to build long-term relationships. Limiting customer engagement can lead to dissatisfaction, as it fails to recognize the value of ongoing communication and support. Lastly, focusing on product features without regard to customer needs can create a disconnect, as it does not prioritize the customer's goals and experiences, leading to potential frustration and disengagement.