What should you do if you don't know the answer to a customer's question?

When faced with a customer's question that you don't know the answer to, the best approach is to inform the customer that you’ll research the answer and follow up. This response shows professionalism and commitment to providing accurate information. It acknowledges the customer's inquiry and demonstrates your willingness to assist them further. Following up not only establishes trust but also ensures that the customer receives the correct information, enhancing their overall service experience.

Making up an answer can lead to misinformation, which may frustrate the customer and damage trust. Transferring the call to another department might not be the most efficient route unless it’s evident that the issue requires specialized knowledge. Ending the call without attempting to assist the customer leaves their concerns unresolved and can negatively impact their perception of the service provided. Therefore, committing to researching the answer and following up is the most responsible and customer-centric approach.