What should be done if a customer expresses dissatisfaction with a service?

When a customer expresses dissatisfaction, the most appropriate response is to offer solutions and listen actively. This approach is essential in customer service as it demonstrates empathy and shows that you value the customer's feedback. By actively listening, you gain a better understanding of the specific issues the customer is facing, which allows you to tailor your solutions to their needs.

Offering solutions showcases your commitment to resolving the problem and improving the customer's experience. It often involves asking clarifying questions to ensure that you fully understand their perspective, thereby fostering a feeling of being heard and acknowledged. This not only helps address the immediate concern but can also enhance the customer's perception of the company's overall service.

In contrast to alternative approaches, ignoring the customer's concerns would likely worsen their dissatisfaction, while defending the company's policies may make the customer feel belittled or undervalued. Delaying a response could lead to increased frustration and a negative experience, which can diminish the customer's loyalty. Thus, providing solutions while actively listening is the most effective way to manage dissatisfaction and retain customer trust.