What is an example of a proactive customer service approach?

A proactive customer service approach involves anticipating customer needs and addressing them before they arise. By reaching out to customers with helpful information before they ask, a company demonstrates its commitment to customer satisfaction and engages customers in a meaningful way. This method not only enhances the customer experience but also fosters loyalty and trust as customers feel valued and informed.

In contrast, the other options focus on reactive measures. Waiting for customer complaints to arise does not address issues until they become problems, which can lead to dissatisfaction. Handling issues as they are reported also suggests a reactive rather than proactive approach, as it relies on customers initiating contact. Similarly, only responding to urgent queries neglects the broader spectrum of customer needs and can leave less urgent but important concerns unaddressed, which might impact overall customer satisfaction. Thus, option B stands out as the most effective proactive strategy in customer service.