What is a Key Performance Indicator (KPI)?

A Key Performance Indicator (KPI) is defined as a measurable value that demonstrates how effectively a company, team, or individual is achieving key business objectives. By quantifying performance and aligning it with specific goals, KPIs provide insight into the success of efforts and strategies within an organization. This measurement allows stakeholders to evaluate progress over time and make data-driven decisions to enhance operational efficiency and effectiveness.

The focus of a KPI is on its ability to provide an objective metric that can be tracked over time, reflecting the organization's performance against predetermined targets. This understanding helps in identifying areas for improvement or confirming that current strategies are on the right path toward achieving desired outcomes.