How did the Customer Retail Assistant achieve a 10% increase in customer retention?

The correct choice highlights the importance of a Customer Retail Assistant staying informed about promotions and refund guidelines, which directly impacts customer retention. Knowledge of current promotions allows the assistant to provide valuable information to customers, enhancing their shopping experience. This knowledge can lead to better service, as customers appreciate receiving timely and relevant information that aids their decision-making process.

Furthermore, being knowledgeable about refund guidelines helps build trust and transparency between the customer and the business. When customers feel confident that they understand the return policies, they are more likely to make a purchase and remain loyal to the brand, knowing they have recourse if things don't go as planned. This fosters a relationship of reliability, ultimately contributing to an increase in customer retention.

By integrating this understanding into their interactions, the Customer Retail Assistant creates a more positive experience, encouraging customers to return and engage with the brand again.