According to the Zendesk Customer Experience Trends Report 2022, what percentage of consumers have higher customer service standards?

The selection of 60 percent reflects current trends in consumer expectations for customer service, as highlighted in the Zendesk Customer Experience Trends Report 2022. This figure illustrates a significant shift in how consumers perceive and demand service quality from businesses.

As customer service standards rise, consumers increasingly expect prompt, efficient, and personalized support, which reflects a broader understanding of the value that quality customer service brings to their overall experience with a brand. This trend is driven by factors such as the proliferation of digital communication, greater access to information, and the influence of social media, all of which empower consumers to have higher expectations when it comes to service interactions.

Overall, the emphasis on 60 percent indicates a notable shift in the landscape of customer service expectations, underlining the necessity for businesses to adapt and elevate their service strategies to meet these evolving standards.